Kobe Mentu

The 6 part TV show tells the story of Kobe’s 24 ‘mentu’ (disciples), who were selected from across China and brought to LA to train with him, and later compete in Beijing. Broadcast nationally and online, the show was accompanied by extensive support through the mini-site and digital media partnerships.

Winner of a Webby and a One Show silver pencil.

 

 
 

Soccer Prince

A month of unique, daily, interactive activities and challenges to promote the offline Soccer Prince contest and summer sports program.

 

 
 

Beijing Marathon

Using Beijing’s unique and unconventional slang to challenge runners, Nike’s marathon site was a resource for marathoners as well as for the merely curious. 

 

 
 

Breath

Ronaldinho, Kobe and Roger Federer come together online, each in his own themed chamber.