Kobe Mentu
The 6 part TV show tells the story of Kobe’s 24 ‘mentu’ (disciples), who were selected from across China and brought to LA to train with him, and later compete in Beijing. Broadcast nationally and online, the show was accompanied by extensive support through the mini-site and digital media partnerships.
Winner of a Webby and a One Show silver pencil.
Soccer Prince
A month of unique, daily, interactive activities and challenges to promote the offline Soccer Prince contest and summer sports program.

Dong Fangzhuo may be young, but his potential is widely recognized and he’s successfully refining his ability to knock ‘em in the goal. Do the same thing yourself. Because aiming for the lower corner is the surest way to score, drape a blanket over the middle of your goal and only try for low shots on either side of it. When you’ve got them down, switch to the top corners.

When Ronaldinho was growing up, he would practice in mud with an extra heavy ball to make training even more of a challenge. Devise your own Brazillian-style resistance training: find some mud or make your own, and use a watermelon for a ball. Train until the mud dries up, then feast on the watermelon.

Not everybody has access to a great pitch, including young Ronaldinho, who used to play in the streets of Porto Alegre as a kid. So create your own: paint a pitch on an abandoned plot of land. Chalk it out on a quiet street. Or better yet, plant a field and watch your very own pitch grow before your eyes. Then just improvise goal posts and you’re set.

He may may be talented, but even Ronaldinho has weaknesses - he thinks he needs to work on left leg strength and accuracy. See if your left leg’s up to speed: play a game of soccer and use only your left leg...for everything. No head, no chest, and especially no right leg.


Beijing Marathon
Using Beijing’s unique and unconventional slang to challenge runners, Nike’s marathon site was a resource for marathoners as well as for the merely curious.
Breath
Ronaldinho, Kobe and Roger Federer come together online, each in his own themed chamber.